Fifty years ago, the world of aquatic sports was forever changed when Horst Dassler, inspired by Mark Spitz’s extraordinary triumph at the Munich Olympics, founded arena. As the son of adidas’ founder and then-president of adidas France, Dassler’s passion and vision led arena to the forefront of the aquatic sports market. In celebration of this golden milestone, the brand presents the arena 50th Anniversary collection for Spring/Summer 2023, honoring its legacy and embracing future innovations.
Drawing from its rich heritage, the arena 50th Anniversary collection captures the essence of the ’80s and ’90s with a fresh spin, incorporating modern materials and prints. The collection features a reinterpretation of the brand’s original 3-diamond orange logo, blending geometry, contrast, fusion, and nuances to create a striking new expression. A sophisticated black and gold palette underscores the celebratory theme, while the diamond-shaped logo is reimagined with symbols representing the brand’s core values: passion, authenticity, responsibility, innovation, and love for aquatic sports.
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The expansive collection offers a wide array of men’s and women’s swimwear, textiles, and accessories, all inspired by iconic arena designs. Men’s swimwear boasts classic low-rise swim shorts and swim briefs crafted from MaxLife Eco fabric, showcasing the black and gold color scheme with a splash of orange. The Beachwear line includes solid-colored boxers and two printed shorts adorned with stripes and the arena diamond logo. Introducing the innovative arena Evo, this range features an ultra-comfortable, stretchy fabric that expands slightly when wet, revealing a diamond pattern through the exclusive Miracle Print technology.
arena’s 50th Anniversary collection carries on the athleisure trend with versatile textile pieces for swimmers and athletes alike. The timeless and unisex Relax IV Team tracksuit, a staple in every collection since the brand’s inception, receives a stylish update with an all-over print and black and orange diamond stripes. The men’s selection includes various T-shirts, tank tops, reversible mesh shorts, lightweight windbreaker jackets, and casual cargo pants.
Complementing the anniversary collection, arena offers an array of gold and black equipment, including flat silicone swim caps, limited edition Powerfin Pro II fins with short fins and side grooves, the Fastpack 3.0 backpack, and the Anniversary Slide 50th. Each piece is designed to optimize performance, comfort, and style, making a splash in and out of the water.
As arena celebrates its 50th anniversary, the brand pays tribute to its storied past while setting its sights on the future. The arena 50th Anniversary collection is a testament to the brand’s enduring commitment to excellence, embodying the spirit of innovation, passion, and love for aquatic sports that have defined arena for half a century.
The limited edition 50th Anniversary collection is available on arenasport.com
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