Apple’s “Scary Fast” Mac Launch: 4 Biggest Announcements You Need to Know

Apple's latest keynote unveiled a new generation of Macs powered by the innovative M3 chips, showcasing impressive enhancements in speed, efficiency, and graphical capabilities across various models, including the iMac and MacBook Pro.
October 31, 2023
2 mins read
Apple's "Scary Fast" Mac Launch: 4 Biggest Announcements You Need to Know

Apple’s latest showcase, aptly dubbed ‘Scary Fast’, lived up to its name, unveiling a range of Macs powered by the latest version of the company’s in-house chip. Let’s dive into what Apple has brought to the table this time.

The evolution of performance: M3 chips

Apple's "Scary Fast" Mac Launch: 4 Biggest Announcements You Need to Know

At the heart of Apple‘s new offerings are the M3 chips, which shone brightly in the tech spotlight this month. The range, consisting of the M3, M3 Pro and M3 Max, represents a significant leap forward. Apple boasts that these are the “first personal computer chips” to be manufactured using the innovative 3-nanometre process.

Promising a “faster and more efficient CPU”, these chips are not just about speed; they also feature an updated graphics processor that enhances the visual experience with features such as ray tracing, mesh shading and Dynamic Caching. The latter ensures optimal memory usage during different tasks. The M3 chips top out at 128GB of unified memory, while the M3 Max stands tall with 92 billion transistors, an astonishing 40-core GPU and a robust 16-core CPU.

A new chapter for iMac: The 24-inch M3 experience

Apple's "Scary Fast" Mac Launch: 4 Biggest Announcements You Need to Know

The 24-inch iMac hasn’t been left behind in this technological evolution, and now features an M3 chip that promises twice the performance of its M1-powered predecessor. Alongside this powerful chip, iMac boasts a 4.5K Retina display capable of displaying more than 1 billion colours, Wi-Fi 6E support and a 1080p webcam for crystal-clear video calls.


With up to 24GB of built-in storage, iMac comes in a range of colours: green, yellow, orange, pink, purple, blue and silver. It also comes with accessories to match, although it still has Lightning ports. Priced from $1,299 for the eight-core CPU model and $1,499 for the 10-core chip variant, pre-orders are now open with availability starting on 7 November.

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The MacBook Pro M3 transformation: 14-inch and 16-inch models

Apple's "Scary Fast" Mac Launch: 4 Biggest Announcements You Need to Know

The iMac isn’t the only Apple product to get an M3 makeover – the 14-inch and 16-inch MacBook Pro models have joined the party, available with either the M3 Pro or the high-performance M3 Max chip. Both models feature a mini LED display, 1080p camera, six-speaker sound system and up to 22 hours of battery life to satisfy the most demanding users.

They come in a sleek Space Black finish with a new coating to minimise fingerprints and a classic Silver option. Prices start at $1,999 for the 14-inch M3 Pro chip-based model and $2,499 for the 16-inch M3 Pro. Like the iMac, these MacBook Pro models are available to pre-order today and will be available on 7 November.

MacBook Pro on a budget: Goodbye Touch Bar

Apple's "Scary Fast" Mac Launch: 4 Biggest Announcements You Need to Know

For those looking for a more wallet-friendly option, Apple is introducing a new 14-inch MacBook Pro with the base M3 chip, starting at $1,599. This model is a departure from the 13-inch MacBook Pro with the M2 chip and Touch Bar, and goes all-in on physical keys. Despite being an entry-level model, it doesn’t compromise on performance, with speeds up to 60% faster.

It’s worth noting, however, that this version comes with 8GB of RAM and is only available in silver and space grey, with black reserved for the higher-end MacBook Pros. Pre-orders are now open and the official launch is scheduled for 7 November.

Apple’s “Scary Fast” event has once again underscored the company’s commitment to innovation and performance, marking a new era for the Mac lineup. The integration of the M3 chips across a range of models ensures there’s something for everyone, whether you’re a professional in need of powerful computing or simply someone who appreciates the finer things in technology. Apple continues to push the boundaries, and we, the tech enthusiasts, are there for it.

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