MANGO Man has tapped renowned football icon Antoine Griezmann as the muse for its upcoming Spring-Summer 2023 collection and ambassador for “Move Forward,” a concept centered on self-improvement and personal growth.
Antoine Griezmann, a global sports sensation, embodies the essence of MANGO Man‘s “Move Forward” philosophy. The French striker’s resilience and determination exemplify the brand’s focus on promoting personal growth and overcoming challenges in life. Griezmann himself states, “Move Forward is an expression that represents my life, and that’s precisely what connects me to MANGO Man, its values, style, and clothing features.” He also adds, “After falls, I always got back up, tried again, and looked forward to achieving my next goal.”
MANGO Man’s latest collection, inspired by Griezmann’s spirit of self-improvement, offers versatile clothing that caters to the modern, traveling man. The line features relaxed-fit suits, summer shirts, and safari jackets in a mix of linen, knitwear, seersucker, poplin, and Tencel™ linen. The collection’s color palette ranges from neutral, earthy tones to vibrant summery hues, complemented by an array of stylish accessories such as sandals, espadrilles, backpacks, and travel bags.
MANGO Man’s commitment to innovation is evident in its continuous efforts to provide technically interesting clothing since 2014. The brand has transcended the conventional boundaries of fashion by extending its technicality from sports to everyday wear. One notable example is the Travel Suit, a collection that incorporates durable, flexible fabrics to ensure wrinkle-free, impeccable suits throughout the day.
To launch the new brand concept, MANGO Man designed a powerful campaign showcasing real negative comments Griezmann faced throughout his career in iconic locations across Barcelona, Madrid, and Paris. This campaign highlights the prevalence of criticism in society, even during moments of triumph, and serves as a testament to Griezmann’s unyielding resilience.
MANGO Man has a history of partnering with notable figures for its campaigns, including Gerard Piqué, Zinédine Zidane, Adrien Brody, and Andrés Velencoso. With over 650 retail locations in more than 90 countries and an online presence in over 75 markets, MANGO Man continues to make its mark in the fashion industry.
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Click on this link to read this article in French version