AMIRI‘s latest Spring/Summer 2023 campaign is a visual feast for the eyes, shot by the talented Jonas Lindstroem and masterminded by the brand’s founder, Mike Amiri himself. The collection is a tribute to the boundless potential of the world and is inspired by the clear skies of California.
The campaign captures the essence of 90s LA, blending European sophistication with American sportswear to create a unique and contemporary aesthetic. Tailoring is given a modern twist, with lightweight fabric and graceful lines creating a look that is both effortless and stylish. The loose-knit cashmere, sun-aged wool, and hand-woven tapestry knits add a touch of romance to the collection, while the tie-dye compositions and Pegasus motif bring a touch of whimsy.
The Spring/Summer 2023 collection is a bold statement, paying homage to the skate culture of the West Coast in the 90s. The sneaker silhouette embodies the spirit of freedom, dreams, and elevation that is at the heart of AMIRI’s design philosophy. The collection is a celebration of the past, reimagined for a new generation and brings together a world of limitless possibility.
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Click on this link to read this article in French version
