When Alexander Wang returns to his design roots, the fashion takes notice. The revival of the Rocco bag marks a significant point in this journey, signaling a shift into what some might call a heritage brand phase. It’s not just a retrospective; it’s a reshaping of the past to fit the contours of today’s fashion. With the turn of the decade, the stage is set for the resurgence of 2010’s style staples, and Wang is leading the charge with his Resort 2024 collection.
The Rocco, a cult favorite launched in 2009, is making a comeback. During a recent showroom visit, Wang shared his initial hesitation, reflecting on the bag’s overwhelming presence at the time. Yet here we are, witnessing its return, driven by the fashion-savvy youth who missed the first wave. Untouched by the Rocco’s initial charm, these enthusiasts have discovered their passion through the annals of Internet archives.
This isn’t the same slouchy accessory that once epitomized the “model off-duty” look. The new Rocco thrives on innovation, its redefined silhouette a product of advanced high-frequency printing techniques. The result? A piece that speaks to the past, yet moves with the dynamism of today’s tastes.
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Looking back to the early 2010s, the era that laid the groundwork for Wang’s signature style, we see how the designer’s early work now borders on vintage. His formative years were marked by pioneering efforts like his first New York store and the distinct design language that would define his brand: a mix of deconstructed tailoring and street-savvy leather and denim.
Wang’s perspective remains forward-looking, inspired by his recent travels to China, where his brand’s expansion has blossomed with new stores across the country. Customer interactions underscored a demand for versatility, a concept Wang has woven into his latest offerings. Think chinos with hidden stretch waistbands and clever styling options that mimic the exposed underwear trend without the added bulk.
There is no shortage of playfulness in Wang’s current designs, as seen in the coin photo prints that adorn oversized shirts and the nickel and dime embellishments on denim. These elements, while whimsical, are grounded in practicality, as Wang clarified – no real currency is used.
As Alexander Wang continues to innovate and expand, his designs remain a focal point of fashion discourse. With store openings planned in North American cities like Toronto and Miami, and Las Vegas and Vancouver in early 2024, Wang’s vision for his brand is as clear and compelling as ever.
© Photos: Alexander Wang
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