Dancing on the cusp of controversy and creativity, adidas Yeezy is poised to blaze trails once again this summer. This phoenix of the footwear world is gearing up to rise from the ashes of its erstwhile feud with the creative force behind it, Kanye West. As August approaches, this comeback narrates a tale of resilience and reinvention, a testament to the power of a brand that can transgress the stormiest of clouds and soar into an open sky of redemption.
adidas, the German sportswear titan, had previously unhitched itself from the Yeezy wagon following West’s online anti-semitic outbursts that sparked a media wildfire. In May, the giants reconciled, re-introducing the Yeezy line to the world, and their footwear is now anticipated to trot back into select retailers’ shelves in a myriad of fresh hues.
The whispers about the upcoming launches were fanned into a buzz by Yeezy Mafia’s Twitter feed. This reputed conveyor belt of Yeezy updates unfurled a captivating roll call of styles and colorways set to invade the market in August. On this roster, you’ll find the sturdy Boost 700 MNVN in a monochrome ‘Analog’ palette and the adidas Yeezy 450 sneakers in an earthy ‘Stone Grey’.
The fissure between adidas and Yeezy cracked open in October 2022 when West’s inflammatory anti-semitic comments ricocheted through the digital world. By May, however, a rapprochement was announced by CEO Bjørn Gulden, with a pledge that proceeds from Yeezy sales would go to organizations that represented individuals ‘wounded’ by West’s remarks. In June, adidas took the first step in selling off its Yeezy stockpile, reportedly valued at a staggering $1.3 billion (or roughly 1.2 billion euros).
An official statement from adidas underscored their stand against antisemitism and hate speech of any kind, labeling West’s comments and actions as “unacceptable, hateful, and dangerous,”. The brand reaffirmed its values of diversity, inclusion, mutual respect, and fairness, declaring an end to their partnership with West and ceasing all production and payment of Yeezy branded products.
As we inch closer to August, the Yeezy releases are eagerly awaited by fashion enthusiasts and industry insiders alike. This renewed journey of the adidas Yeezy represents not only a chapter of corporate resilience and integrity but also a lesson in harnessing the power of controversy, philanthropy, and branding to resurrect a fallen icon.
List of adidas Yeezys scheduled for release in August 2023
adidas Yeezy Boost 350 v2 “Os” – HQ6316
adidas Yeezy Boost 350 v2 “Statique” – EF2905
adidas Yeezy Boost 350 v2 “Granite” – HQ2059
adidas Yeezy Boost 350 v2 “Sel foncé” – ID4811
adidas Yeezy Boost 350 v2 “Hyperespace” – EG7491
adidas Yeezy Boost 350 CMPCT v2 “Slate Bone” – H06519
adidas Yeezy Boost 350 CMPCT v2 “Ardoise Onyx” – IG9606
adidas Yeezy 450 “Gris pierre” – ID9446
adidas Yeezy Boost 700 “Analogique” – EG7596
adidas Yeezy 700 v3 « Azaël » – FW4980
adidas Yeezy Boost 700 « Noir utilitaire » – FV5304
adidas Yeezy 700 v3 “Copper Fade” – GY4109
adidas Yeezy Slide “Ardoise Marina” – ID2349
adidas Yeezy Slide “Granite” – ID4132
adidas Yeezy Slide “Gris ardoise” – ID2350
adidas Yeezy Foam Runner « Carbone » – IG5349
adidas Yeezy Foam Runner « Sel de pierre » – GV6840
adidas Yeezy Foam Runner “Sable du désert” – GV6843
adidas Yeezy Foam Runner “Stone Taupe” – ID4752
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