The highly anticipated and unparalleled adidas x GUCCI Spring/Summer 2023 sneaker collection is set to redefine luxury sportswear. The collaboration brings together two of the world’s most iconic brands to create a stylish fusion of heritage, innovation, and cutting-edge design.
The reinvention of an adidas Classic: ZX8000
The Spring/Summer 2023 season unveils a fresh interpretation of the legendary adidas ZX8000 runner. This timeless silhouette receives a stunning makeover with GUCCI’s innovative touch, incorporating the Italian House’s signature bright color palette and luxurious suedes. The result is a distinctive sneaker that seamlessly blends adidas’ performance-driven design with Gucci’s sophisticated aesthetic.
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The iconic adidas x GUCCI Gazelle: A fusion of signature styles
The collection also heralds the return of the unmistakable adidas x GUCCI Gazelle, effortlessly merging adidas’ renowned Three Stripes with GUCCI’s iconic GG monogram. This innovative hybrid showcases the exceptional craftsmanship and creative spirit shared by both brands, making the Gazelle an essential addition to any sneaker aficionado’s collection.
Two new Slip-On: Adilette and Sideline
The Spring/Summer 2023 lineup further expands its offerings with two contemporary slip-on silhouettes: the Adilette and the Sideline. These comfortable yet stylish options showcase playful co-branded details and eye-catching color combinations, reflecting the dynamic collaboration between the sportswear giant and the luxury fashion house.
A bold campaign: capturing the essence of the collection
To complement the launch of this groundbreaking collection, a striking campaign, shot by renowned photographer Max Siedentopf, captures the essence of these heritage-infused designs. Bold imagery and an electrifying film embody the energy and spirit behind the adidas x GUCCI collaboration, emphasizing the collection’s unique blend of luxury, style, and performance.
Don’t miss out on the chance to own a piece of this exquisite collection as it launches on March 31st. The adidas x GUCCI Spring/Summer 2023 sneaker collection will be available exclusively through the adidas CONFIRMED app, making it an unmissable event for fashion enthusiasts and sneaker collectors alike.
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