adidas unveils the FUSSBALLLIEBE Official Match Ball for the UEFA EURO 2024, set to redefine the beautiful game. This revolutionary ball, named FUSSBALLLIEBE, translating to “love of football,” marks a significant leap in football technology and design. adidas, synonymous with innovation in sports, has once again raised the bar, introducing the Connected Ball Technology to the UEFA European Football Championship for the first time.
The new ball is a marvel of engineering. Its PRECISIONSHELL 20-piece panel shape is a testament to adidas’ commitment to precision and performance. The deboss grooves strategically placed on the ball’s outer shell, developed after rigorous testing, ensure unparalleled control of airflow, enhancing accuracy in play. This meticulous design is supported by the innovative CTR-CORE within the ball, promising accuracy and consistency, crucial for fast and precise play.
adidas has not only focused on the technical aspects but also captured the spirit of the game in the design of FUSSBALLLIEBE. The ball features black wing shapes, vividly outlined with colorful edges, embodying the dynamism and energy of football. Its design celebrates the diversity of the competing nations and the universal love for the game, with illustrations of each tournament stadium and the names of the host cities adorning the ball.
A groundbreaking feature of FUSSBALLLIEBE is the adidas Connected Ball Technology. This technology provides real-time ball data to video match officials, a first in the history of the UEFA European Football Championship. Developed in collaboration with Kinexon, it combines player position data with AI, significantly contributing to UEFA’s semi-automated offside technology and accelerating in-match decisions. This technology is crucial in identifying each touch of the ball, enhancing the accuracy of decisions on handball and penalty incidents.
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The ball’s core, known as CTR-CORE, is designed for maximum accuracy and air retention. Complementing this is the PRECISIONSHELL, a polyurethane skin with micro and macro textures, optimizing aerodynamics. Furthermore, adidas has taken a significant step towards sustainability. FUSSBALLLIEBE boasts more bio-based materials than any previous adidas Official Match Ball, incorporating substances like corn fibers, sugar cane, wood pulp, and rubber.
The sentiments shared by Sam Handy, VP of Product and Design at adidas Football, and Zvonimir Boban, UEFA Technical Director and Chief of Football, echo the significance of this launch. “When designing this Official Match Ball, we were inspired by the energy and diversity of the tournament and the love that Europe has for football. With that in mind, we hope FUSSBALLLIEBE will bring joy wherever it’s kicked,” said Sam Handy. “The UEFA European Football Championship stands as the pinnacle of national team competition in Europe, and we are committed to ensuring that every aspect, from the venues to the equipment, upholds the highest standards of quality and performance. We are, as always, confident that adidas’ FUSSBALLLIEBE will mark another stride in our shared dedication to excellence,” added Zvonimir Boban.
Held at the Olympic Stadium in Berlin, the launch marks the beginning of a series of activities, including appearances from football legends, freestyle battles, and opportunities for fans to experience the ball firsthand.
adidas’s commitment to football and the community is evident in its plans to distribute the FUSSBALLLIEBE across the host cities and its pledge to contribute 1% of global net sales from adidas footballs to Common Goal, supporting social change initiatives.
Priced at €150, the FUSSBALLLIEBE Official Match Ball is now available on adidas.com, symbolizing the union of technology, design, and love for the game. Yet, the Official Match Ball with the adidas Connected Ball Technology will not be commercialized.
© Photos: adidas