adidas has artfully unfurled the Manchester United’s 2023/24 away jersey, a spirited salute to the club’s ancestry, reinvented for the up-and-coming champions set to leave their footprints on the pitch.
Mancheste United‘s historical affinity with vertical stripes comes to life again after a two-decade hiatus. The redesigned jersey revisits the club’s foundational aesthetic, transforming the quintessential green of its early away kits into an avant-garde emblem that straddles both the stadium and the stands.
Manchester, the beating heart of the club, lends a palette of urban inspiration to the jersey. Crisp white blocks punctuated by maroon-red lines channel the city’s iconic red-brick architecture. The night green base, reminiscent of Manchester’s edgy urban structures, melds seamlessly with a clean, white ribbed crew neck to create a redefined visual narrative.
Inigo Turner, adidas‘ Design Director, offered his take on this novel synthesis of heritage and innovation. “Our excitement is off the charts as we reintroduce a design so crucial to the club’s heritage,” he stated. “The vertical stripes are part of Manchester United’s DNA, and we are confident this audacious reinterpretation will strike a chord with the fans. Drawing inspiration from the city itself allows us to provide both the players and globetrotting fans a piece of home, no matter where the jersey is worn.“
adidas’ mastery doesn’t end with the design. The brand pushes the boundaries of on-field performance, equipping the players’ version of the shirt with its pioneering HEAT.RDY technology. It promises to offer the players the comfort they need to perform their best under the global spotlight. For the fans, the jersey is upgraded with AEROREADY technology that employs sweat-wicking materials to ensure they stay dry and comfortable.
At the heart of this jersey, adidas’ commitment to a more sustainable future echoes loud and clear. With the entire kit being crafted from 100% recycled materials, it stands as a testament to Adidas’ innovative solution to combat plastic waste.
The innovative jersey will be seen in action for the first time as Manchester United embarks on its US pre-season tour. The team will square off against Wrexham A.F.C. at San Diego’s Snapdragon Stadium on July 25th. The launch signals not only a change of kit, but also a rejuvenated ethos for the club – one that combines tradition, performance, and sustainability.
Available to purchase from today, the fans can find the new kit at Manchester United stores, selected adidas retail locations, and on adidas.com.
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