As sunlight kisses the metropolis, unveiling an era where fashion converges with artistry, we enter a space where adidas Originals and Edison Chen walk hand in hand. An alliance marking not only the return of Chen to the esteemed athletic brand but also the dawning of a chapter painted with strokes of creative brilliance and innovation.
Edison Chen, the mastermind behind the global lifestyle brand CLOT, is no stranger to the enigmatic dance between Eastern and Western cultures. Having migrated from Vancouver to Hong Kong in his formative years, the hybrid of cultures didn’t just mold him; it was the crucible in which the ethos of CLOT was forged. As the brand revels in its two-decade anniversary, Chen’s eyes are set on horizons anew, glistening with opportunities to redefine creative innovation and craft a cultural legacy poised to linger for generations.
There’s an undeniable synergy in this partnership. adidas Originals, a brand synonymous with timeless elegance and innovative design, aligns seamlessly with Chen’s artistic vision. “With adidas, we’re creating to inspire,” confesses Chen. The creative director’s aesthetic evolution underscores the anticipations of this collaboration, a harmonious marriage of the chic sophistication of European elegance and the raw, undeniable energy of street style.
Their brainchild, the “Change The Generation” collection, is where creativity and genius collide. An offering between ultra-lifestyle and active/streetwear, with nods to formal elegance, it’s an exploration and celebration of diversity in fashion. The pieces, set to grace the world in January 2024, are a proclamation of a generation unbounded, a testament to the seamless blend of authenticity, innovation, and artistry.
Edison’s immersion into the adidas brand during a summer in Europe birthed a transformation. A metamorphosis that saw his aesthetic evolve, bearing witness to a new Edison Chen – one where the chic outweighs the street – captured in the CLOT SS24 Fashion Show. Chen’s creative prowess and innovative vision, layered upon adidas’ rich history, beckon a future where fashion isn’t just seen, but felt, experienced, and lived.
© Photos: adidas
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