In a bid to enthrall the new wave of fans while paying homage to its esteemed heritage, Juventus, in collaboration with adidas, has released its home kit for the forthcoming 2023/24 season.
This new jersey is a fitting tribute to the Turin-based club’s iconic design, ingeniously remodeled to include an unexpected graphic and state-of-the-art technology.
The most notable aspect of the new kit is the compelling celebration of Juventus’ legendary black and white stripes – a symbol that has been synonymous with the club since 1903. These stripes, much more than mere aesthetics, are deeply symbolic, encapsulating the profound connection between the players and their supporters. This season, the stripes have undergone a transformation, moving away from the previous triangular pattern to adopt a brushed stroke finish, reminiscent of the distinctive patterning of a zebra.
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The brush stroke technique serves dual purposes. It is designed to accentuate the individual flair and creativity of the Juventus players on the field, as well as giving a playful nod to the iconic zebra markings – a clever twist on the traditional black and white stripe motif.
The kit also features a striking graphic, offset by contrasting yellow detailing. This particular shade, reminiscent of legendary kits of yore, adds a touch of nostalgia while keeping the design undeniably modern. From the badge and sponsor markings to the trademark three stripes gracing the shoulders, this yellow accentuation is a constant reminder of the club’s illustrious past and its vibrant present.
The on-field version of the jersey employs HEAT.RDY technology, a system optimized to maintain the players’ comfort during high-pressure matches. The fans’ version, on the other hand, features AEROREADY technology, designed to keep the wearer dry by wicking away sweat.
In line with adidas‘ commitment to sustainability, both versions of the jersey are constructed from 100% recycled polyester. This move aligns with the global efforts to combat plastic waste, underscoring the club and the brand’s commitment to environmental responsibility.
The Juventus home jersey made its on-pitch debut against Cremonese on May 14th. Fans eager to don this innovative design can purchase the kit from Juventus stores, selected adidas retail stores, and on adidas.com
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