PUMA, AC Milan, and KOCHÉ have come together to create a special capsule collection that features the AC Milan fourth kit.
This collection is a unique combination of club heritage, performance technology, and street-inspired fashion. The new AC Milan fourth kit is a reinterpretation of the iconic red and black stripes of the club in a pixelated 8-bit form. The pixelated design is a tribute to the iconic stripes of the club, and at the same time, the pixels blend into the black of the jersey to create a stylized digital look and feel.
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“The idea behind the jersey print is to bend the pixels in a perspective that will pay tribute to the iconic stripes, but at the same time decompose the pixels to blend into the black of the jersey to create a stylized digital look and feel,” said Marco Mueller, PUMA Senior Head of Product Line Management Apparel Licensed.
This new design not only celebrates AC Milan’s heritage and innovative nature in the physical collection but also in the digital space. The design of the jersey has been used to create car decals and wheels that will be launched in the popular sports action game Rocket League from the 8th of March. This launch will be the first time a European club football kit is included in the game.
“This Fourth kit designed by PUMA and KOCHÉ is the perfect incarnation of AC Milan’s innovative drive to be a pioneer and a trendsetter. With its ability to incorporate our red and black colors with gold and its modern design, the kit combines heritage and innovation, and it is a testament to AC Milan’s ability to merge football and fashion in a credible and authentic way,” said Casper Stylsvig, Chief Revenue Officer of AC Milan.
The Fourth jersey is available in two iterations, the Authentic jersey, and the Replica version. Both jerseys are made with 100% recycled materials, excluding the trims and decorations, and are equipped with dryCELL sweat-wicking technology to keep you dry and comfortable during the game.
To celebrate the launch of the new Fourth kit, PUMA, AC Milan, and KOCHÉ are hosting a pop-up store in Milan from the 23rd to the 25th of February, during Milan Fashion Week. The store will showcase the new kit and feature a special curated talk about the relationship between sports and fashion. The pop-up will also host special appearances from the AC Milan players.
“It was such an honor for me to work on this cult jersey. I am a football fan, and AC Milan is one of the most iconic football clubs of all time. I am very proud to bring an elegant KOCHÉ touch to AC Milan players on the pitch. It was a real pleasure to deep dive into AC Milan’s DNA and give my modern take on the red and black stripes,” said Christelle Kocher, Founder and Creative Director of KOCHÉ.
The kit is now available at PUMA stores, AC Milan stores, and select retailers worldwide. The Fourth kit will make its debut on the 26th of February when the men’s first team takes on Atalanta at the San Siro.
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