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Skepta shows off PUMA VELOPHASIS at Paris Fashion Week 2023

Skepta, the English music icon, has teamed up with PUMA as their global ambassador in September 2022. The…

PUMA taps Skepta as long-term collaborator and ambassador

Skepta, the British-Nigerian grime MC, rapper and record producer, has announced his long-term partnership with PUMA - the…

Joe Freshgoods Revives the New Balance 1000 with “Pink Mink” and “Black Ice” Colorways

Joe Freshgoods revives the classic New Balance 1000 with "Pink Mink" and "Black Ice" colorways, releasing in April…

Spring 2024 Sees MAINS Reboot Stirring Attention

The Spring 2024 season promises to be one that will linger in the memory for some time, particularly…

The iconic football shoe PUMA KING redesigned with innovative K-BETTER technology

PUMA has revolutionized the soccer world with the introduction of its new K-BETTER technology in the latest version…

Daniel Lee unveils a new logo for Burberry in his first creative campaign

As Burberry prepares for Daniel Lee’s upcoming runway debut which will take place on February 20 during London…

Revamped and inspired: PUMA VELOPHASIS emerges as a new must-have lifestyle sneaker

PUMA has recently introduced its latest creation, the PUMA VELOPHASIS, which has been causing a stir after being…

PUMA ULTRA Supercharge, the ultimate soccer shoe for speed and support

PUMA has once again revolutionized the world of football with the release of their latest product, the PUMA…

MCM x Puma Slipstream Lo Drop 2 “Show Up” unveiled

Almost a month after the first drop of their collaboration - the first of a trio of drops…

Ann Demeulemeester Spring/Summer 2023 – Paris Fashion Week

At the Garage Amelot in Paris, Ann Demeulemeester continues its foray into the archives, drawing on its heritage…